Communicating campaigns - and promoting a brand

Communicating campaigns for non-profit organizations is often political communications aimed at influencing decision-makers and public opinion. The ultimate goal is changing policies and the behavior of people. Opponents are pressured with non-violent means (media, social media, actions, lobby) to bring about needed change.

In the process organizations promote themselves. This is legitimate public relations to strengthen an image of a foundation or a non-governmental organization (NGO). Fact is: A regular and professional public visibility increases influence on decision-makers, helps convince donors and attracts professionals. 

Check under "publications" articles and papers I wrote and interviews I gave on communicating campaigns for non-governmental organizations (NGOs) and how businesses often deliver Corporate Social Responsibility (CSR) as hollow PR.